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About us

Experienced operators and advisers in media and events transactions

RedSalt is led by Phil Redwood and Andy Salter, combining sector expertise with transaction experience across events, media and information businesses.

The firm was established to address a gap in the market: high-quality, strategic M&A advice for founder-led and mid-market businesses that need to achieve the best possible outcome, without the inefficiencies and misalignment of larger advisory models.

Phil Redwood

Phil Redwood

Phil brings deep expertise and understanding of how event, information and content businesses generate and sustain value.

He works closely with events and information clients in Europe, North America, Middle East, Asia and Africa to support their scale and growth; and to provide commercial due diligence support to acquirers. This provides direct insight into what buyers are actively looking for, how they assess opportunities and where they see value.

His perspective helps ensure businesses are positioned in a way that aligns with real buyer demand, not theoretical assumptions.

Andy Salter

Andy Salter

Andy has led and executed transactions across media, events and related sectors, including acquisitions, disposals, carve-outs and management buyouts.

He has operated on both sides of the table, taking businesses through negotiation, due diligence and completion. His experience covers the full reality of a deal process, from initial positioning through to disclosure, warranties and transitional arrangements.

He understands how buyers assess risk, where they focus during diligence, and how value is tested under pressure.

Together

RedSalt combines transaction execution with sector understanding.

We know how deals actually unfold, where value is created, and where it is lost. We understand what buyers expect, what sellers need to deliver, and how to manage the pressure points in between.

This allows us to guide our clients through complex transactions with greater clarity, fewer surprises and stronger outcomes.

  • Institutional-grade thinking applied to smaller transactions
  • Strong emphasis on preparation and positioning
  • Independent advice, not volume-driven deal flow
  • Focus on outcomes rather than process optics

RedSalt is your strategic deal partner.

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