Privacy policy

Who we are

RedSalt is a strategic advisory business providing commercial, transaction and market advisory services.

For the purposes of UK data protection law, RedSalt is the “data controller” of the personal information described in this policy.

The information we collect

We may collect and process the following categories of personal information:

Information you provide directly

• Name
• Job title
• Company name
• Email address
• Telephone number
• Information submitted through contact forms
• Correspondence and communications with us

Information collected automatically

When you use our website, we may automatically collect:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on site
• Device information
• Cookies and tracking data

Information from third parties

We may occasionally receive personal information from:

• Professional contacts and referrals
• Publicly available sources such as LinkedIn or company websites
• Analytics or marketing providers

How we use your information

We use personal information for the following purposes:

• To respond to enquiries
• To provide and manage our services
• To maintain client relationships
• To improve our website and user experience
• To send relevant business communications
• To comply with legal and regulatory obligations
• To protect our business, systems and users

We will only use your personal information where we have a lawful basis to do so.

Lawful basis for processing

Under UK GDPR, the lawful bases we rely on may include:

• Consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests, including operating and developing our business and communicating with clients and contacts

Where we rely on legitimate interests, we ensure that such interests are balanced against your rights and freedoms.

Marketing communications

We may send you occasional updates, insights or information about our services where permitted by law.

You can opt out of receiving marketing communications at any time by contacting us directly at info@redsalt.ai.

We do not sell personal information to third parties.

Sharing your information

We may share personal information with:

• Professional advisers and service providers
• IT, hosting and website support providers
• Analytics and communication platforms
• Regulatory or legal authorities where required

We require third parties to respect the security and confidentiality of personal information and to process it in accordance with applicable law.

International transfers

Where personal information is transferred outside the UK, we will ensure appropriate safeguards are in place, including:

• UK adequacy regulations
• International data transfer agreements
• Other legally recognised safeguards

Data security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmission over the internet is entirely secure and we cannot guarantee absolute security.

Data retention

We retain personal information only for as long as reasonably necessary:

• To fulfil the purposes for which it was collected
• To comply with legal, regulatory or professional obligations
• To resolve disputes or enforce agreements

Retention periods may vary depending on the nature of the information and the purpose of processing.

Your rights

Under UK data protection law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request erasure of your information
• Object to processing
• Restrict processing
• Request transfer of your information
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (“ICO”)

For more information, visit: https://www.ico.org.uk

To exercise any of these rights, please contact us using the details above.

Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

We encourage users to review the privacy policies of any third-party sites they visit.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in legal, regulatory or operational requirements.

Any updates will be published on this page and the “last updated” date will be amended accordingly.